Real Estate Negotiation Expert Certification

The Real Estate Negotiation Expert Certification Course helps REALTORS® develop the specialized skills to effectively negotiate for their clients.

Event Details:

Date:  Wednesday & Thursday – April 22-23, 2026 | Time: 9:30 am to 5 pm

Instructor: Jonathan Coles

Location: 11710 Plaza America Drive, Suite 710, Reston, VA 20190

Continuing Education Credit: Approval for 5 hours of Virginia CE & 16 Total Hours!

 

Early Bird Price: $245 (use code RENEAPRIL at checkout before April 8, 2026)

Regular Price: $295

 

The Real Estate Negotiation Expert (RENE) Certification Course is an interactive experience to help Realtors expertly negotiate and advocate for their clients. The course examines several types of negotiation formats and methods along with a full spectrum of tools, tips, techniques, and advantages provided so that negotiators can provide effective results for their clients. RENE also includes various real-world negotiation scenarios to help students apply the tactics and techniques learned in the course.

Learning how to effectively use negotiation tactics and techniques while also recognizing when those same approaches to negotiation are being used against you requires practice. The exercises and simulations found in this course provide the foundational experience negotiators need to master the ability to effectively negotiate for their clients.

The Power Negotiator’s Playbook is:

• Preparing
• Being open to options
• Knowing how to effectively work with trade-offs
• Learning how to compromise without giving essential components away
• Reaching a resolution that your client can find acceptable

A “win-win” objective is a perception. Power comes from leveraging your options and alternatives so that the client has the best possible choices to consider and knows the downside of each choice presented.